JBR began his career in the 1980s as a child performer with English National Opera, and has spent more than three decades in the entertainment industry, exploring creativity and working across a number of fields. He has been an actor, a director, a writer, a designer, a drag queen, a producer, a dramaturg, a teacher, a comedy booker, a publican, a marketing manager and an agent. He owns JBR Creative Management where he works with a small group of creatives.