Vikas Mittal

Vikas Mittal, PhD, has written more than 100 articles for leading marketing, management, decision making, and medical journals, as well as top practitioner outlets like the Harvard Business Review, MIT-Sloan Management Review, Financial Times, Houston Chronicle, World Oil, Marketing News and Aviation Weekly. In 2009, the Journal of Marketing recognized Mittal among the year’s top-five most prolific marketing authors, and he has been included in the American Marketing Association’s top-20 marketing scholars list numerous times. His work has received more than 20,000 citations and been featured in Business Week, Fortune, Time, the Christian Science Monitor, and the Houston Business Journal, as well as on CNNMONEY.com and NPR Radio.

Dr. Mittal’s has received the Teaching Excellence Award in 2012, 2015, and 2017, as well as the Alumni Teaching Award for long-term impact on students. He was recognized by MBA Poets and Quants for his teaching excellence in 2015.

Dr. Mittal is the J. Hugh Liedtke Professor of Marketing at Rice University’s Jones Graduate School of Business. Mittal holds a BBA from the University of Michigan in Ann Arbor and a PhD from Temple University. Prior to joining Rice University, he was a professor at the University of Pittsburgh Katz Business School and School of Medicine.