Cleto Tirabassi

Cleto (“Clay”) Tirabassi, was born in Kroonstad, South Africa, in 1966.

An enthusiast of health and fitness from a young age, he is a former Air Force Officer and is active in human resources management and wellness coaching, while also being a writer and an entrepreneur.

South African by birth of an Italian father and a South African mother, he is a dual citizen and has also lived and worked in Austria, Germany and Italy. He is currently based in Rome.

He has an extensive professional corporate track record, and aside from graduate studies in psychology and communication, he holds the highest level fitness certification from one of the most respected organizations in the fitness industry.

Through his infinite resourcefulness and passion for improving the lives of others, he operates from a position of empathy, principle, perfectionism (which he’ll tell you he tries to keep in check) and perseverance.

As a so-called “multipotentialite,” he has been involved in several different work settings, dedicating himself to helping people address issues and find solutions. He refers to his passage into wellness coaching as a calling he couldn’t ignore: to work in the gaps left by the giant fitness corporates, quick-fixers, and the overwhelm of conventional wisdom.

He firmly believes that the many “cookie-cutter” solutions, books, applications and fitness trackers fall short in realistically considering the challenges of balancing home, work, life and fitness, especially for the long term.

Notwithstanding compelling scientific research findings and all the innovative resources available, world health statistics continue to show deterioration, along with an ever elusive work-life balance.

Therefore, in a world where the odds are against well-being, he aims to inspire more people through the Sensible Fitness Program to take action and successfully transcend their “gap” towards sustainable wellness.

When he’s not working, Cleto loves cycling, hiking, cooking and spending time with his family and two cats while reading or watching movies.