Daniel Berlin

After providing technical support for hard-to-use systems for a number of years, Dan discovered the world of user experience (UX) when he sat as a participant in a usability study. That’s when he quit his job and went full time to Bentley University to earn an MBA + MS in Human Factors in Information Design. During his 10+ year UX career, Dan has lived the agency life and built up the research team and practice at Mad*Pow, an experience design agency in New England. In 2021 he started Watch City Research, a UX research consultancy outside of Boston. He served on the UXPA Boston Board of Directors for eight years and served as their conference chairperson from 2012 to 2021. Dan also teaches in the Bentley University UX Certificate program and can often be found kayaking along the Charles River or hiking with his dog Shadow.