Doug Lockhart

In 2019, I suffered a stroke. I call it ‘my stroke of luck.’ Firstly, it was not a severe stroke. And, secondly, it gave me time to reflect and change my life so that I could do something that I found more meaningful.

The high stress marketing business that I had helped build over 20 years was no longer serving me or my life. Sometimes we hold on to things for too long.

So I resigned to begin a new chapter.

In all the research I had seen while working with our financial services clients, financial literacy was an ongoing challenge for the majority of people. There was no formal education in place to help people master money. In fact, in most countries, it was close to non-existent.

The repercussions of this were alarming. 72% of adult stress is money related; 63% of adults don’t think they will have enough money for retirement, and bad debt levels never seem to come down. So how do we solve this massive, yet unnecessary, problem?

It was out of this need that StoryWise Kids was born.

We believe that the financial education journey needs to start with young kids by introducing the right money concepts to them through the power of story. As parents, we also need to learn to set the right example so that the next generation don’t learn from our bad habits.

StoryWise Kids picture books have been developed to help parents start that journey. And with free online resources for kids and parents, will can begin to embed the right behaviours at a young age.

At StoryWise Kids, we believe that financial education begins with a story…