Joel Stone

Joel Stone is a marketer and a disciple of business strategy. After seeing the devastation of the recession between 2007 and 2009, he decided to leave employment and set up in business for himself. Having built a successful design agency, he partnered with Andy Rao in 2019 to form the radical marketing agency, Codebreak.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, his work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK and beyond. A Facebook accredited, Shopify partner, case studies of Joel’s work have featured in Design Week, The Drum and Social Media Today.

As co-host of the Stay Hungry podcast, Joel regularly interviews marketing experts from all over the world. Having started from scratch, the podcast is now one of the most popular marketing shows in the UK.

In their first book, Stay Hungry, Andy and Joel pull together the definitive marketing strategy they have learnt through practical application and enthusiasm with accountable results. If you’re looking for theory from gurus who prefer standing on stages to standing in trenches, Stay Hungry won’t be for you.