Gene J. Hsu

Gene is an American entrepreneur with Chinese heritage and the founder of EME China Consultants, a cross-cultural training, coaching, and business advisory company he started in Shanghai in 2014 with a team of marketing interns. His Greater China experience began in 1996 as Taiwan Country Manager for an American manufacturer and shifted to Mainland China in 2004, covering various markets and industries coinciding with China's rise. Gene has run the entire gambit from expat to instructor, consultant, and entrepreneur in China. He regularly teaches a mindset for China business at universities in China and his alma mater, Georgia Tech. Gene lives with his wife and son in Irvine, California, where he hosts the China Myth Podcast and teaches Solving CHINA's Unknown Unknowns to students online.

March 19, 2025 Message:

"I love and care deeply about our evolving story----How will China exist in harmony with the West this time around?

Still, I left China in 2017.

Even before the pandemic, I had a general sense that the "reasons" I wanted an expat assignment in China were diminishing.

My son was born in Irvine, California in 2019, and I began writing books to contribute to a more positive conversation regarding China through business.

It's a crowded scene.

In a pivot, I began writing a series of children's book, "What do you say to a friend from China?" And just published "My 1st Mandarin Chinese Language & Cultural Guide."

I want to impact the next generation positively, and you support my "Why" every time you read, listen, or watch my stuff, leave a rating and comment, and share with other like-minded friends and family.