Jishnu Bhattacharyya
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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Hewege, Chandana; Balaji, M.S.; Lim, Weng Marc
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Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
Dash, Manoj Kumar; Sahu, Manash Kumar; Bhattacharyya, Jishnu
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Dealing with Socially Responsible Consumers: Studies in Marketing
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