Khalil Arouni

Khalil is the eldest son among four children of a Lebanese family. He lived his childhood in a war-torn country and was subject to many life-threatening incidents. He completed his education in Lebanon and graduated from the American University of Beirut with a teaching diploma and a bachelor's degree in mathematics. Two years later, he completed his higher education at Dundee University, Scotland, with an MBA. Post-graduation, he started his career path working as a Marketing Assistant at a leading advertising agency in Dubai. A couple of years later, he joined a market research agency and became its General Manager.

He had an opportunity to lead the Marketing Research & Tools Department at a leading MBU in Dubai. He helped in setting up their research tools in different countries across the Middle East. He was actively involved in business pitches for new client acquisitions. In 2007, he accepted a new challenge within the same company to lead its operation in Saudi Arabia.

During his ten years as their Managing Director, he grew not only the business but the team. He prepared the right platform for growth. He managed to secure a significant business before taking his next challenge and moved to London, the United Kingdom, with his family. Khalil is married to Sarah and the father of three boys, Yusuf, Mohamad and Karim.

He moved to London to secure a better future for his family and provide his children with further education, tools, and skills for a better future. His mission is to invest not only in his children's education and development but rather in himself and his lovely wife, Sarah. Going the extra mile is second nature to Khalil; he helped his local swimming club with their competitions by becoming a qualified J1 Swimming Judge. And J2T but couldn't complete the J2 assessment due to Coronavirus pandemic and lockdown. Learning never stops; that was why he invested in the continued development and became a certified business coach, DISC and Behaviours practitioner.

He established his marketing and social media company, Sterling Marketing Consultancy in 2017, after working in corporate for twenty six years. He aims towards providing a better engagement between these companies and their prospects, healthier profitability, and providing them with greater return on their marketing investment. He is a Fellow of the Chartered Institute of Marketing and a member of Chartered Management Institute.

Life is also about having fun.

Khalil travelled with his family around the World to many countries in Asia, Africa and Europe. One of the most exciting trips he took was driving 2,500 miles across Europe with his family, visiting different cities across France, Spain and Italy. His youngest was six months, and they enjoyed it. In addition to travelling,

Khalil enjoys keeping up with technology trends. When he is tired and needs to re-energise, cooking is the best platform to reflect and help in preparing a healthy meal for the family.