Gerrit Grunert

Gerrit Grunert is Germany's leading content marketing expert, founder and managing director of the content marketing agency Crispy Content®, former managing director of Serviceplan Content Berlin, and author of the standard work "Methodical Content Marketing," which will be published by Springer Gabler Verlag in fall 2019.

He is also a speaker and guest lecturer at the Steinbeis School of Management and Innovation.

Gerrit Grunert holds a degree in social sciences from Humboldt University in Berlin. His visionary streak was already evident during his studies, when he unerringly struck a chord in 2003 - one year before the Zuckerberg era - with his final thesis on the topic of "Internet and Community - On the Question of Community Formation among Musicians on the Internet."

Since then, he has worked for various media companies in various editorial and online positions, including Sevenone Intermedia, the ddp news agency, and Research International. After his last station at MTV Networks Germany, he founded the content marketing agency Crispy Content® in May 2010.

With his agency Crispy Content®, Gerrit Grunert has worked for international companies from a wide range of industries, including Red Bull Media House, Viacom International Media Networks, Salesforce, Hubspot, Hoffmann Group and Nemetschek Allplan.

Ansgar Wollnik, Oracle Marketing Cloud:

"Berlin-based Gerrit Grunert is 'a stunner'. Creative to the core and with great experience, he provides his customers with the content marketing ingredients for their success. He always finds the right tone and focuses on measurable results. As a speaker on the topic, he is in demand nationally and internationally, but always remains authentic."

Florian Strunck, Procurement Specialist Digital Services:

"Maybe you already know 'digital natives'. Gerrit Grunert is a true 'marketing native'. He intuitively analyzes, interprets and serves the needs of his customers. He skillfully understands how to break down the most complex challenges into their components in an entertaining yet focused way. As a result, new and innovative strategic approaches emerge with ease."

John Wegner, Moovel Group:

"With Gerrit Grunert, I associate exceptional content marketing that is not only creatively sophisticated, but also accurately captures the needs of the target groups. In doing so, he not only provides impulses for new relevant topics, but also answers on how content can be produced in a high-quality manner for years to come."

Julia Lenhard, Logmein GoToWebinar:

"Gerrit Grunert's presentations are a real enrichment for our lead generation webinar program every time. Through his lively and authentic manner, he manages to captivate the webinar participants, conveys valuable and practical content and creates the product relevance that is important for us. We look forward to having him on our virtual stage in the future!"

Daniel Richter, Digital Strategist:

"Good content needs to be inspiring, useful and entertaining. Crispy Content is the right place for me to do that. The solutions offered - always adapted to my specific challenges and implemented in an agile way - have helped me for years to increase the growth of the companies I support."

Carina Schmitz, Digital HR Marketing Specialist:

The strategic foundation makes the 'Crispy' campaigns unique. Many vendors can text and optimize for the search engine. The freestyle, however, is to make content marketing a success with a thoughtful, analytically sound and, most importantly, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!

Stephan de Bourdeille, Axel Springer SE:

"Gerrit Grunert is a valuable inspiration. He knows how to question the usual and creatively find alternative approaches. With his strategy, he is redefining digital communication."