Yaswanth Nukasani

In high-school, me and my best-friends, Matt & Deus started a clothing brand called "the Phi Concept"..

We worked long nights which turned into weeks, months and years of trying to get our brand off the ground and learn what it takes to launch a successful clothing brand and turn into a real business.

We failed a lot and made a lot of mistakes but now 6 years later, we have refined our product and built our brand and ship 1000s of orders out every month and generate $25,000+ a month revenue with our brand.

I published my first book, Clothing Brand Playbook in 2020. This book is a compilation of everything I have learned over the last 6 years since I started my clothing brand. I wrote this book for those who want to start their brand but confused on where to start, just like I was when I started.

I salute you in your journey with thinking about starting your own brand and business. We spent long nights, months and years building our brand.

I also want to say thank you for considering investing into your self-education. These books are a compilation of every thing I have learned over the last 6 years. I made this for those who want to start and build their own business but confused on where to start, just like I was when I started.

Instagram: @the.phi.concept & @yaswanthnukasani

yaswanthnukasani.com