BERNARD MURPHY is a consulting content marketing advisor and frequent blogger on semiconductor and systems. He co-founded and served as CTO of Atrenta until they were acquired, and has learned the hard way what works and what does not in marketing communication. In his post-career gig as an advisor, he finds many enterprises continue to struggle with the same challenges he has seen through his career. And that happily they can improve if they readjust their goals. Bernard lives in the California Gold Country with his wife and two dogs.