Nuno Soares

Nuno Soares is a founder coach, business adviser, and author who helps business owners stop being consumed by the very thing they worked so hard to build.

After more than 20 years in business and technology, including founding and growing his own IT businesses in Portugal and the UK, Nuno understands the reality behind entrepreneurship: the pressure, the responsibility, the constant decision-making, and the awkward moment when success starts to feel heavier than expected.

His first book, Digital Transformation: How Technology Can Transform Your Business, introduced the CLEAR method to help SMEs approach technology with more clarity and structure.

Today, his work focuses on Life Alignment: helping founders redesign their business, role, and direction so the business supports the life behind it, not the other way around.

Through by Design, Nuno works with founders who are ready to move from reactive success to intentional freedom.