Dr P. R Datta

Palto Ranjan Datta earned his master’s degree in marketing from Glamorgan University, UK and completed his PhD in Marketing from the University of Hertfordshire in 2018. The title of his PhD theses was: Relationship Marketing and Customer Retention in Bangladesh’s Food Retailing Sector. Currently, he is the Executive Chair of the Centre for Business & Economic Research (CBER), UK and Editor-in-Chief of the Journal of Business & Retail Management Research (JBRMR).

He has worked as a consultant with a wide range of national and international organisations and designed appropriate marketing systems for various manufacturing sectors and FMCG industries in Bangladesh, Cameroon, Ghana, India, Nepal, Nigeria, Pakistan, Sri Lanka, Tanzania and the UK. Dr Datta continues to work with a wide range of marketing and business sectors, especially retail and marketing, providing in-depth knowledge of CRM, customer loyalty, trust and commitment, branding, and the developing and implementation of marketing strategies. In 2019 his on-going contribution towards his research organisation was recognised in America by the United States Congress, New York State Assembly, and the NYC Small Business Service.

Dr. Datta has published extensively in various international refereed journals and conferences, and several of his publications have received favourable attention by business and management scholars. His recent book: Relationship Marketing for Enhancing Customer Retention (2018) is currently available in five languages. He is a regular contributor to international academic conferences and is in considerable demand internationally due to his various articles on business and higher education that feature in prominent English language daily newspapers in Bangladesh. Such is the level of the insight that he brings to his areas of specialism that he has made a number of television appearances in the UK and Bangladesh. A seasoned traveller, Dr Datta has visited over 75 countries.