John Caswell

As a creative working with global brands, I'm often overcoming problems with the way things are. As a result, I spend considerable time thinking about how things should be. It doesn't mean I'm unhappy - just a bit obsessed.

Unsurprisingly, a major preoccupation is how seriously f***ed up our world has become. And, consequently what we should do about it.

Writing and drawing is a big part of how I think through ideas with others. In doing so with a few thousand clients over the last three decades I realised something - politicians and the media have become responsible for the mess.

To solve that requires each one of us to do something. To become a ’we’. We can then alter the economic system that feeds corrupt societies by voting (only buying from) those businesses (that drive the economy) who deserve to survive.

They will be leaders who build and market their businesses based on ethical and moral standards that support a sustainable future for humankind.

A Leadership Singularity.