Sarah Higgins

Sarah Higgins has spent more than 30 years helping organisations develop commercially successful, people-centred leaders, teams and cultures.

She is the Founder and CEO of We Love Leadership, Founder of the Love Leaders Club, a qualified Executive and Team Leadership Coach, an experienced Non-Executive Director and a Keynote Speaker.

Through her writing, coaching, consulting and speaking, Sarah helps CEOs and senior leaders achieve sustainable commercial success without losing sight of the people responsible for delivering it.

Her distinctive body of work explores Commercially Compassionate Leadership: an approach in which commercial performance and genuine care work together. Her two books bring this philosophy to life through complementary frameworks. Power of Love Leadership® focuses on the mindset and emotional intelligence required to lead yourself and influence others, while The Care Squared Formula® provides a practical operating framework for turning leadership intention into action.

Power of Love Leadership® was a finalist in the National Business Book Awards.

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WHAT IS COMMERCIALLY COMPASSIONATE LEADERSHIP?

Commercially Compassionate Leadership is an approach to leadership in which commercial success and genuine care are treated as powerful partners rather than competing priorities.

It recognises that organisations need clarity, accountability, decisive action and strong commercial results. It also recognises that sustainable success depends on how people are led, supported, challenged and valued.

Commercially Compassionate Leadership helps leaders care deeply about purpose, performance, people and the long-term health of their organisation. It is not about lowering expectations or avoiding difficult decisions. It is about delivering results in a way that strengthens trust, resilience, responsibility and sustainable performance.

Leadership is commercial. Leadership is compassionate. Great leadership is both.

WHAT IS POWER OF LOVE LEADERSHIP®?

Power of Love Leadership® focuses on the inner foundations of successful leadership: how leaders think, respond and influence others.

Through seven practical Love Leadership Strategies, it helps leaders recognise when fear, pressure or self-protection may be shaping their behaviour and develop more emotionally intelligent, courageous and intentional responses.

The framework begins with a simple but powerful principle: lead yourself first, so you can influence others better.

Power of Love Leadership® helps leaders deepen their self-awareness, build stronger relationships, respond more effectively under pressure and create the conditions in which people can perform at their best. It provides the resilient mindset that enables leaders to lead with confidence, compassion and positive impact.

WHAT IS THE CARE SQUARED FORMULA®?

What if the missing ingredient in leadership success isn’t another strategy, harder work or more pressure—but the way you care?

Today’s CEOs and senior leaders are expected to deliver results, inspire people, make confident decisions and lead through constant change—often with fewer resources, greater constraints and under more pressure than anyone sees.

The Care Squared Formula® gives leaders a practical way back to control, confidence and impact.

Drawing on more than 30 years’ experience helping leaders, teams and organisations succeed, Sarah Higgins presents a practical five-step framework for turning intention into action.

Leadership is not a destination. It is a continuous cycle of clarity, truth, reflection, execution, learning and adaptation.

The Care Squared Formula® helps leaders make sharper decisions, strengthen accountability, build resilience and create cultures in which people and performance thrive. It cuts through complexity and provides practical tools and insights that leaders can apply immediately.

At its heart is a fundamental belief: commercial success and genuine care are not competing priorities—they are powerful partners. Together, they form the foundation of Commercially Compassionate Leadership.

Whether you are leading yourself, a team or an organisation, The Care Squared Formula® will help you lead with greater confidence, clarity, care and commercial impact.

Sustainable leadership success isn’t about choosing between people and performance. Nor is it achieved simply by pushing harder. It is achieved by caring enough to lead differently.

PRAISE FOR THE CARE SQUARED FORMULA®

“Utterly brilliant! A compelling strategic roadmap to resilience for all leaders.”

Eileen Perry MBE DL, CEO

“This is a leadership operating system that enables you to transform quickly into a proactive leader, delivering with purpose, clarity and care, and to feel more in control.”

Sarah Simpkins, Group People Director

“Another outstanding book from Sarah Higgins—a thought-provoking MUST-READ for even the most accomplished leaders. A modern framework for how leadership can and should be.”

Sam Hagger, CEO

“Sarah’s last book built my emotional intelligence, and this one gives me the leadership operating system to achieve my goals with care at its core. If you want to supercharge your leadership success, I highly recommend this book.”

Steve Cummings, Director

“Sarah creates space for the perspective and challenge we all need for success. Sarah’s authentic and insightful approach reconnects you with what you need to be the leader you want to be.”

Elizabeth Hardwick Smith, Chief People Officer

“Sarah’s guidance enables me to lead at my best every day. Starting with clarity and ending with care, this book provides a valuable framework for all leaders seeking to improve their strategy and performance.”

Darren Waller, CEO

“Working with Sarah Higgins as our corporate coach was one of the best decisions I’ve made for our business success. Her results are quite extraordinary, and she delivers massive results with amazing engagement.”

Nickie Brown, CEO, Interlox Group

“Use this book if you want to be a great leader and make a positive difference. Once again, Sarah has taken complex leadership concepts and put them into an easily accessible form so that we can all benefit.”

Janet Thompson, CEO

“Sarah is a thought-provoking leadership coach who really makes you think about how to lead more successfully. I recommend her helpful books as they provide clear frameworks for thinking, especially when leading under pressure!”

Chris Jupp, CEO