Martin Greif’s favorite quote is "No matter where you go, there you are" which he heard while watching “The Adventures of Buckaroo Banzai Across the 8th Dimension (motion picture) (1984)”. For Martin, the quote represented a truth that you are who you are, and it is up to you what you make of yourself. To that end, Martin is an avid reader of both fiction and non-fiction. His favorite book is “How to Win Friends & Influence People” by Dale Carnegie which he reads every year.