Matt Bray has spent a 20+ year career in ‘Strategic Alliances’ & ‘Channel Management’ across Salesforce, SAP and Business Travel ecosystems. Co-founding member of both SAAS ‘Software’ and ‘System Integrator’ start-ups, led global and regional teams in mid-market to enterprise companies who have acquired others, IPO’d and been acquired themselves. Appeared as an international speaker, written blogs and articles published globally and has been revered as an expert in both industry and role. Author of ‘The Partnership Principle’, a 20+ year love affair with ‘Partnerships’, this book was written to enable SAAS Pre-IPO Revenue Leaders to accelerate growth through collaboration. Matt has called on his vast network of industry Alliance practitioners; association to the Alliance Best Practice and Revenue Collective ecosystem to provide insight. As a coach Matt helps CRO's build indirect GTM strategies through leveraging expertise, network and execution strategies. He has been quoted as possessing “a blend of strategic thinking, 'roll up the sleeves' execution ability and positive energy that makes him extremely valuable for any sales and alliances organisation”. At a time where ‘out of the box’ thinking is required for revenue leaders Matt can help you accelerate collaboration and engagement across your territorial GTM activity with 'The Partnership Principle'.