M Darren Root

Darren Root is a former practicing CPA, author, and entrepreneur who has spent more than 35 years building, running, and coaching accounting firms. A second-generation accountant, he founded and scaled Rootworks into the profession’s leading firm-improvement organization before co-founding Better Everyday, where he continues to mentor firm owners nationwide. Darren has authored several influential books, including The Intentional Accountant and The E-Myth Accountant, and now The Simple Firm. His work has been featured in CPA Practice Advisor, Accounting Today, and INC Magazine. Through his writing, speaking, and coaching, Darren helps firm leaders create businesses that deliver both profitability and professional freedom.