Roger is founder of Social Good Promotions, a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes while also donating marketing services to non-profit organizations in the communities they serve. Self-designated #GOODnessWarriors, soGOOD employees connect commerce with purpose to help companies tell the story of their brand, using promotional marketing campaigns, creating lead generating virtual and in-person events and performing sales & marketing consulting for businesses looking to improve results.
As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing.
A long-time volunteer leader, Roger is widely recognized as a volunteer organization thought leader, guiding non-profit organization leadership through transformative periods of growth and providing new levels of member engagement to those being served by those organizations.