Janice Shade

Janice Shade is a social entrepreneur and financial innovator with 30 years’ experience building brands, businesses, and movements. After an early career in brand management at Procter & Gamble, Welch’s, and Seventh Generation, she set out to explore new models for conscious commerce and community capital. Since 2006, she has launched or co-founded several for profit and non-profit ventures, all of which share common themes of collaborative finance and economic justice. Her entrepreneurial and capital-raising experiences are the basis of her recent book, Moving Mountains: The Power of Main Street Americans to Change Our Economy, where she explores the impact of traditional capital markets on social entrepreneurism, and provides a vision for how citizen investors can be a positive force for change in their communities. Janice is an avid skier and hiker, science fiction enthusiast, and devoted soccer/ballet mom. She lives in Jericho, VT, with her husband, two daughters, and dog.