F.M. Dade

F.M. DADE has nearly two decades of marketing experience, primarily in the consumer packaged goods and shopper marketing spaces. He has worked on both sides of the house, as a seller of marketing solutions and client-side marketer. After a decade focusing on traditional media such as print and in-store signage, F.M. made the leap to the ad tech space, focusing on crafting platforms and product strategy around shopper marketing. From programmatic to social influencers to onsite search, he has sold or bought it all. He has worked for some of the most progressive ad tech firms and for (or with) some of the biggest brands in CPG. His digital media expertise has extended beyond CPG as he has spent time consulting or working for top firms in retail, auto, publishing, entertainment, travel and tourism, and nonprofit. But his heart will always be tied to shopper marketing. F.M. considers himself equally a Texan, a Chicagoan, and an Angeleno.

Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach earned Best New Digital Marketing Books (Book Authority) and Top 29 Digital Marketing Books to Read in 2020 (News Books USA).