Richard McCulloch

Dr. Richard McCulloch is a Senior Lecturer in Media and Film at the University of Huddersfield, UK. His research focuses on the relationship between contemporary media industries and their audiences, with a particular interest in topics such as entertainment brands, fandom, and the cultural politics of reputation. His 2019 book "Disney's Star Wars: Forces of Production, Promotion and Reception" (co-edited with William Proctor), won the BAFTSS award for Best Edited Collection. He is currently writing a monograph on the Pixar Animation Studios brand.