Peter Clark

Peter J Clark is a respected marketing thought-leader, conference speaker, editor, and published author. He writes and edits for several publications and journals including The Marketing Factbook and The Best Customer Guide, and was the co-founder and Editor of The Wise Marketer from 2001 to 2016, where he also researched and co-wrote the seminal Loyalty Guide and Marketing Guide report series which are used daily by more than 2,000 major companies worldwide. He has provided additional content, insights and guidance for a number of leading marketing agencies' newsletters, and has consulted on numerous marketing campaigns in the travel, retail and leisure industries. He offers strategy-level consultancy in all aspects of best customer marketing, customer retention, customer loyalty, and the customer experience (CX).