Gregory Brickner has spent more than twenty years fixing what is broken inside businesses.
As a CFO and healthcare executive, in CEO, CFO, and Chief Business Development Officer roles, he has been the person called in when the numbers stop working. He has turned around hospitals, untangled the finances of manufacturers, and brought order to Main Street companies running on instinct. He has seen, up close and more than once, the difference between a business that understands its own cash and a business that does not. One builds something that lasts. The other runs a good product and good people straight into the ground.
He writes so that other owners do not have to learn it the hard way.
His books take the real mechanics of running a company, the things that actually decide whether a business survives, and put them into a story an owner will finish in an evening and use the next morning. He writes for the person with less than thirty million dollars in revenue who carries the whole company on their back, who does not have a team of analysts, and who has had enough of jargon and theory. Plain sentences. Real numbers. Tools that work.
His standard for every book is simple. The reader should close it feeling their time was unregrettable.