Peter Ylvisaker was born in Seguin, Texas in 1962. He moved to Decorah, Iowa with his family at a young age and survived Thomas Roberts Senior High School before graduating from Luther College. He left Decorah in 1984, but still calls it home. After starting his career as a paperboy delivering the Cedar Rapids Gazette, he moved on to food service and custodial work as a college student before finding his calling as a creative type for small companies and global giants. He still throws the occasional snowball, enjoys cannonballs off the high dive and scrambles the trails above Ice Cave whenever possible.