As an internationally recognised creativity expert and full professor of business creativity at Vilnius University Business School, I conduct cutting-edge research and teach courses on creativity, innovation, and entrepreneurship. I am also the founder of Idea Club, a platform that connects and supports creative professionals and aspiring innovators. My mission is to inspire, educate, and empower people to unleash their creative potential and solve complex challenges. I hope my books and other publications can help you significantly advance your creative skills, creative confidence and creative team culture.