Peter Rae

Peter Rae was born in Dublin in 1954. He graduated from Trinity College Dublin with a degree in Economics and spent five years working as a journalist in London before moving into public relations. He worked across every role in the PR consultancy business from account executive to chief executive in an agency career spanning 25 years in London, New York, Hong Kong and Dubai, then spent eight years in senior in-house PR roles in the UK and Abu Dhabi.

He uses his experiences of creating and executing PR campaigns for dozens of clients across six agencies in developing plots for the Jeff Stone series of books, giving them a gritty, real-world authenticity. The PR team he led to launch the National Lottery in the UK won the PR Week award for PR Campaign of the Year in 1994. Similarly, he uses the many places in which he has lived and worked around the world as locations for the Jeff Stone books, again delivering on-the-spot authenticity.

Writing has always been a core part of his life, even when his primary role was managing large PR offices or global teams. He spent eight years as a freelance motorcycle road-tester for four magazines and served as editor of two of them. He has written thousands of news stories, features, case histories, brochures, presentations, speeches and websites and has ghost-written several books for individuals and large corporations. He now lives with his wife in Stockport, England, and Plettenberg Bay, South Africa.