John Alfort

My name is John Alfort, I am 45 years old and I was born in Oxford, England. I decided at 19 to spend 3 months of my life in Rome learning Italian and building new experiences.

I worked hard during those months, studying several books and taking very expensive training courses. Nevertheless, I still had great difficulty in communicating with my new friends at the end of my stay in Italy.

The problem was that I had spent most of my time trying to memorize complex grammar rules (gerund, past tense...), without focusing on the most important aspect of the language: THE VOCABULARY.

To quote David Wilkins: “Communicating without grammar is difficult but communicating without words is impossible”.

At that moment, at the young age of 19, disappointed and frustrated by my first failure, I decided to do everything possible to learn Italian, but above all I decided what I wanted to do for the rest of my life: become one of the greatest experts of foreign languages.

Today, 26 years later, I can say that I have succeeded. My team and I have succeeded in creating a new and innovative method of learning languages in an easy and intuitive way, revolutionizing the traditional learning process.