Fran Biderman-Gross

Fran Biderman Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages—an award-winning, New York–based end-to-end communications agency—she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational Three Keys: purpose, values, and story.

Fran’s firm Advantages is a paradigm for the Three Keys as their shared values are infused into every action. Every client interaction and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm and

serving clients around the globe are redundant. Perhaps something like: an award winning firm servicing clients around the globe. Advantages is an Inc. 500 fastest-growing company and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets. Her proprietary Three Keys and Spark Purpose workshops have inspired thousands of executives to achieve greater clarity, alignment, and impact by using the Three Keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.

Fran is an Executive Board Member of Enterprising Women, the Queens Chamber of Commerce, and the Charna Radbell Foundation, as well as an active member of WPO and the Entrepreneurs’ Organization. She frequently lectures at universities and is a sought-after speaker at entrepreneurial, women-, and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sachs’ 10,000 Small Businesses program. She lives in New York with her Tony award-winning husband, Yeeshai Gross, and their family.