Jordan L. Brown

Jordan L. Brown is an author, former Division I collegiate cheerleader, cheer coach, and founder of Mindcheer, a personal development and wellness brand inspired by the positive principles of cheerleading.

After spending four years as a Division I cheerleader at Southern Illinois University, Jordan continued her passion for cheer by coaching young athletes and helping them build confidence both on and off the mat.

Jordan is the author of A Mind of Cheer and the children’s book Elly the Deer Loves to Cheer. Through Elly’s story, Jordan introduces young readers to the importance of friendship, individuality, kindness, encouragement, and believing in themselves.

Her work is rooted in a simple idea: cheerleading is about much more than performing. At its heart, cheer is about confidence, resilience, teamwork, and learning how to encourage yourself and the people around you.

Jordan created Mindcheer to bring these principles beyond the sidelines through books, coaching, personal development, and innovative tools designed to help athletes and individuals grow with confidence.

Jordan lives in Southern California, where she continues to write, coach, and build Mindcheer with the mission of helping the next generation develop a mind of cheer.