After a career in banking, Doug decided to start a business that would help entrepreneurs and small business owners navigate the complicated areas of Human Resources and management/leadership. The company that Doug founded is now known as Common Sense University and the goal is to "stamp out stupid syndrome" in business. Using common sense as a guide to running a successful business is the easiest way to building a successful business - and guess what! It works - Doug has worked with companies as diverse as a rubber company, architectural firm, coffee roasting company, public municipality, veterinary clinic, and chain of restaurants, among others.
When he decided he should write a book that would enable managers of all experience levels to enhance their management/leadership skills, he realized it should be based on common sense practicality, not theory - hence "Become a SuperHero Manager". Doug's company now also consults on generational and socio-economic communication as part of a successful common sense management/leadership process.