William Heussner was born in Fort Atkinson, WI to an auto worker father and an artist mother and grew up with 4 siblings. He is your average husband and father, beer drinking guy with a fishing problem. He worked many different jobs and did a lot of fishing until settling into a career as a car salesman where he has subsequently earned over one million dollars and wrote a book about how he did it. The car business has unintentionally rehabilitated him from his fishing problem although he will always be a fishing addict. Since beginning his career selling cars he has spent the majority of his time on the car lot, mostly thinking - It sure would be nice to be out fishing right now!