Georgi Georgiev

Georgi Z. Georgiev is the Managing Director of Web Focus LLC, and a veteran web marketer and web developer. His diverse 16-year experience includes owning, developing, and managing dozens of successful online projects, working as an SEO, Google AdWords, Google Analytics, and statistics consultant, as well as delivering training and lectures on multiple seminars and events, including in his capacity as a Google Regional Trainer and the CXL Institute course "Statistics in A/B Testing".

He is the developer behind the statistical tools at Analytics-Toolkit.com, as well as an author of numerous articles and white papers on the topic of statistics in online A/B testing. His most notable works have been “Efficient A/B Testing in Conversion Rate Optimization: The AGILE Statistical Method”, and the first extensive glossary of statistical terms in online A/B testing. His vast experience with online business and statistics positions him uniquely to deliver an accessible book on the topic of statistics applied to online A/B tests.