Coskun Tuna, known as Josh by friends and acquaintances, has been an entrepreneur in the online industry since the end of 1999. Before he decided to become an entrepreneur, he was a police officer in Bonn. After an unexpected encounter with the internet during a business trip to Berlin, he decided to quit his secure civil service job to start as a founder in the digital world. Josh became a serial founder. Together with a colleague, he founded the Mitfahrzentrale.de and many other ventures. Despite many hurdles and numerous defeats, he managed to stand up again and again in the course of time and build on his success. He managed to realise two major exits and one of the most successful crowdfunding companies, with a return of 1.600%. In the course of seven years, 100,000 euros of investor capital from 198 micro-investors turned into 1,600,000 million euros. Josh is regarded as one of the best-known Native Advertising pioneers in Germany. After his book about Native Advertising he wrote an autobiography about his career as a founder-entrepreneur.