Ian Cantle

Ian Cantle is the Founder and President of Outsourced Marketing (www.outsourcedmarketing.ca), a Digital Marketing and Website Design Agency. Outsourced Marketing specializes in helping small and medium-sized businesses (especially Dentists and Orthodontists) save time and money by integrating their marketing into a cohesive, integrated marketing machine. The result is higher ROI and increased profitability.

Ian has held marketing leadership roles in a variety of industries, including pharmaceutical, healthcare, audiology, industrial supplies, training services, retail analytics and loyalty programs. In 2015, Ian left 20 years of international corporate marketing to start Outsourced Marketing Inc.

Working in a highly structured corporate environment taught Ian the value of processes and systems, and he has embedded these values into his marketing model. He believes the only way to achieve exponential results in today’s complex marketing world is through an integrated approach. When starting Outsourced Marketing, Ian realized in order to effectively and affordably provide a powerful integrated approach, a reproducible marketing system was required.

The Duct Tape Marketing System is that system; it’s a proven marketing system used successfully around the globe for small and medium-sized businesses. Ian is a Master Duct Tape Marketing Certified Consultant and Certified SEO For Growth Consultant. This means every client benefits from Ian’s extensive experience and from the proven strategies and constant professional development his certifications provide.

Ian is a frequent marketing speaker and enjoys sharing his knowledge and experience to inform, educate, and entertain his audiences. His goal is to help them overcome their biggest marketing challenges so they can experience greater profitability and freedom within their businesses. He speaks on topics such as marketing strategy, installing marketing as a system in your business, digital marketing, social media marketing, lead generation, local search engine optimization, online advertising, and website design.

Most recently Ian has co-authored the book 'Content Marketing For Local Search - Create Content That Google Loves and Prospects Devour' that reached the #1 Marketing New Release on Amazon.