Philippe AIMÉ

Philippe AIMÉ built his first website in 1998, when the world of e-Commerce was in its infancy. He has maintained a passion for web design and applied psychology throughout his career, working as a marketing and business consultant for various multi-nationals.

In 2008, ten years after creating his first website, he established Convertize, a digital consultancy inspired by cognitive science. Since then, Philippe has helped hundreds of businesses to acquire more leads and happier customers through a combination of analytics and behavioural economics.

Philippe's new co-authored book, Smart Persuasion, was created to share his experience and his obsessions. With it, marketers will be able to see the predictable patterns that emerge from consumer behaviour and apply them online.