T.S. Lim

T.S. Lim is currently a Quantitative Senior Research Director & Partner at Leap Research (http://leap-research.com), a marketing research consultancy in Jakarta, Indonesia.

He has more than 18 years experiences in the marketing research industry. He’s held senior positions with the global marketing research agencies Research International Indonesia and Ipsos Indonesia. He’s a seasoned marketing researcher in the innovation related projects; e.g., concept screening and testing, product testing, concept & product testing, and packaging testing. He’s also very familiar with brand equity research as well as market understanding.

He’s a Statistician by training with a Bachelor degree in Mathematics from the University of Indonesia and a Master of Science degree in Statistics from the University of Wisconsin-Madison, USA, where he has also completed PhD level courses in Statistics. He’s a member of ESOMAR (http://bit.ly/tslim_esomar).