Judy Stoffel is a Certified Public Accountant (CPA), business professional, best selling and award winning author, researcher, and mother. She grew up in La Crosse, Wisconsin and currently lives in Minneapolis. Stoffel is a Baby Boomer with nearly thirty years of experience parenting her Millenial and Generation Z children. Her book #LookUp has won recognition in four book award contests including The Benjamin Franklin and Eric Hoffer Awards programs which are considered to be two of the most prestigious national awards programs. Her book received the highest national award of Gold in the Independent Book Publishers Association (IBPA)'s . The book won another gold in the Midwest Book Awards for the Parenting/Family. She can often be found on the sidelines at her children's events, in the kitchen creating new recipes for friends and family, vounteering in the community, or at church.