Andy John Morgan

Andy wears two hats in his professional life, both focussed on changing the fitness industry for the better.

In the West, he is known for his unique style of online coaching and for his no-nonsense nutrition and training guides on RippedBody.com. He has been working full-time coaching male, recreational trainees online since 2011.

He is a co-author of the highly-acclaimed Muscle and Strength Pyramid books and has written a book on making dietary adjustments, The Last Shred.

In Japan, he is known as the guy behind building AthleteBody.jp, the most trusted nutrition and training site in the country. His company there helps bridge the knowledge gap between Japan the Western fitness industry, with a specific eye on personal trainer education. He is responsible for bringing the hugely popular Starting Strength barbell training book to Japan.