Catherine Crosbie is Founder and CEO of Proven Marketing for Professionals Inc,. Canada’s only education-based marketing consultancy exclusively for professionals. Formerly an in-house law firm marketing director, she increased target intake by 94% in three years, enabling her employer spend more time with family, travel the world, and eventually sell the practice. Now she offers ethical outsourced marketing proven to help professional practices succeed — without the hassle, risk, or expense of hiring an in-house marketing director. A London School of Economics alumna, she has presented at academic conferences, been invited to participate in professional association and special events, and authored several publications. Visit her website www.ProvenMarketingForProfessionals.com for free resources and interesting blog articles.