Jeff Gourdji

With over 20 years of leading high-impact marketing & strategy projects, Jeff brings a breadth of experience that comes from working across many industries, as marketing practitioner, management consultant and political strategist. Jeff has worked in extensively in health care, including payers, providers, pharmaceuticals, and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy, and in several industrial settings.

Jeff joined Prophet in March of 2008. Prior to joining Prophet, Jeff worked for the Zyman Group for 5 years, Kraft Foods for 4 years, and as a political & legislative strategist for 3 years. Jeff’s expertise includes brand positioning & value proposition development, customer experience and go-to-market strategy design and organizational design and capability enhancement.

Jeff is a leader of Prophet’s health care industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution.” Jeff’s first book, “Making the Healthcare Shift: The Transformation to Consumer-Centricity” will be published in March 2019

Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business. Jeff lives in Chicago with his wife and 3 children.