William Rassman

William Rassman, CFP®, is a Certified Financial Planner™ practitioner, accomplished speaker, and author of Atlas Shift: Mastering Your Financial Experience in the Post-Information Age. Will began his career at Smith Barney in 2008 and has since gained extensive experience working with global financial institutions and independent firms.

A graduate of Wagner College in New York City, Will holds a BA in economics and earned his CFP® designation from the College for Financial Planning in 2015. A former NCAA golfer and college hockey player, he now resides in Houston, Texas, with his wife, Svetlana, and their two daughters. Passionate about the sport, he enjoys coaching youth hockey and encouraging young players to develop a love for the game.

Will is an active writer, having contributed articles to publications like Kiplinger. His book, Atlas Shift, equips readers with tools to master their financial lives in today’s rapidly evolving world. He is currently developing multimedia experiences to complement his work and is exploring themes for future books.

In his free time, Will values spending time with his family, playing hockey, and engaging in creative projects. He finds joy in helping others achieve their goals—whether in their financial plans or personal passions.