Rotimi Olaniyan

Dr Rotimi Olaniyan is a strategist, educator, and entrepreneur working at the intersection of strategy, marketing, business growth, digital transformation, and innovation.

With a career spanning academia, executive education, industry and commercial advisory, he brings a practical, insight-driven perspective to the challenges of building businesses and creating lasting value.

He helps leaders, founders, and organisations navigate growth with clarity and discipline, especially in market entry, marketing effectiveness, customer engagement, and business transformation. Drawing on his experience across the UK, Europe, and Africa, he combines academic rigour with practical commercial insights to make complex ideas useful and actionable. He has taught and advised on marketing strategy, digital marketing, analytics, innovation, entrepreneurship, and growth. Through his business writing, he offers clear frameworks and practical tools for business builders, students, and decision-makers seeking relevant, real-world insight.

Rotimi also has a penchant for writing literary fiction. ‘Where the Waters Recede’ is his first novel.

He spends his time between Lagos, where he wanders along the beach, bare feet; South Africa’s Western Cape, where he crawls through vineyards; and Nottingham, UK, where he lives.