Dr. Werner Krings

Prof. Dr. Krings has researched digital and traditional media in B2B Business Development, recognizing that altering the media mix enhances outcomes. He developed a model identifying key phases and defining the process to improve Business Performance. In 2017, he earned the LinkedIn Social Selling Award #1 in EMEA. Although Social Selling differs slightly, his research proved highly relevant to bridge siloes in organizations. .

As a committed educator, Prof. Dr. Krings' doctoral research, involving 530 global executives, showed that selecting the right media mix in B2B accelerates recurring revenue. He is an international speaker and executive coach specializing in digitalization. He has taught at institutions like EM Normandie in Oxford, UK and IFI in Hanoi, Vietnam on Digitalization, Business Development, and Entrepreneurship.

Recently, he held full professorship at Woxsen University in Hyderabad, teaching MBA courses in B2B and International Marketing. He is also a visiting associate professor at Framingham State University, a visiting professor in Vietnam and Bangladesh State University. He holds degrees from the University of Passau, Bentley (US), and a doctorate from Henley/University of Reading besides an MBA from Warwick Business School UK. He and his wife live in Middle Germany and New England.