Lazar Dzamic

Lazar Dzamic (jam-ich) is a Serbian-British writer and educator living and working in London.

He is a former Head of Brand Planning in Google's creative think tank ZOO in London and lecturer at six E/MBA and university programmes in the UK and EU, focusing on topics of marketing, branding, storytelling and EVP (Employer Value Proposition).

He is a bestselling non-fiction author in Serbia and the Balkans, an acclaimed author of several marketing/advertising books in English and an in-demand coach and conference speaker.