Erica Blumenthal

Erica Blumenthal, along with Nikki Huganir, founded Yes Way Rosé in 2013. The duo discovered a shared passion for the pink drink over many summer nights together and created the Instagram @yeswayrose to share how rosé was inspiring happiness in their lives. Since, they have developed the concept into a modern wine and lifestyle brand on a mission of spreading positivité.

A graduate of the Fashion Institute of Technology, Erica has worked as a fashion editor and writer at numerous publications, including Interview, JANE, and Spin. She wrote the "Browsing" column for the New York Times prior to starting Yes Way Rosé.