Shrutin N Shetty

Shrutin N Shetty was born in Bombay, India. A Computer Engineer with an MBA in Finance, he has spent over two decades exploring how businesses grow and how people think, behave and function.

His career has been deliberately varied, from overseeing diner experience at a relative's restaurant and late-nights at HP's BPO, to being on the investment team of an Indian venture capital firm, before heading western India operations for an industrial robotics company. Each role sharpened a different lens that he now brings to his work in innovation and design strategy.

Since 2012, he has been an independent consultant, guiding young businesses globally. Combining management strategy with human behaviour and design thinking, he guides companies to build solutions that genuinely serve the people they're intended for.

He is a visiting faculty and jury member at NIFT Mumbai, and has served as an examiner for innovation projects for the QualTech Prize.

His books include Design the Future, an introduction to design thinking, and Main Batata Hoon, a fictional collection of stories exploring amusing, counterintuitive ways in which human behaviour shapes our world. Think Like an Innovator is his step-by-step guide to applying design thinking in practice.

In addition to consulting and writing, he is working on a line of everyday consumer products designed around real user needs; putting into practice what he asks others to consider.