Jochen GRÜNBECK

Following a career spanning management, business and consulting, Jochen Grünbeck has spent almost a decade helping companies to market themselves more effectively and optimize their business websites.

Jochen graduated from INSEAD with an MBA after studying Aerospace Engineering at the Technical University of Munich. He has always been fascinated by applied psychology, a passion that began whilst conducting high-stakes business negotiations. Combining insights from behavioural economics and consumer psychology with the skills developed in a corporate setting gave him powerful optimization tools. He has helped numerous companies to make their marketing more persuasive, through a mixture of consulting and A/B testing.

His latest co-authored book, Smart Persuasion, was created for elite marketers. It provides optimisation techniques based on scientific principles from behavioural economics and neuroscience. Using the techniques it describes, marketers will be able to drive more sales and subscribers.