Len Ferman

Len Ferman is The Sports Time Traveler™.

He travels virtually, back in time, via newspaper archives, to cover sporting events from the distant past as if they were happening now.

Len has published over 400 stories across a wide array of sports. Each of his stories strives to transcend sports, featuring a human interest component that makes it interesting reading for anyone.

Len’s first baseball book, “The 1973 Mets – You’ve Got to Believe,” was accepted into the National Baseball Hall of Fame museum library collection in Cooperstown.

Len’s book, “Great Golf Tournaments – Volume 1,” was reviewed in Forbes magazine.

Kevin Kernan, former New York Post sportswriter, says of Len’s work, “You do a great job of bringing this back to life for people.”

Len Ferman is also an adjunct professor of management at the University of North Florida where he teaches Business Creativity and Innovation. Len is also a faculty member of the American Management Association where he teaches Creative Thinking in Business and Design Thinking.

In 2013, Len founded Ferman Innovation to help companies understand customer needs and generate and evaluate breakthrough ideas to improve the customer experience.

Prior to founding Ferman Innovation, Len spent 25 years with Fortune 100 companies managing customer experience research and innovation. Len held senior positions at AT&T, Barnett Bank and Bank of America where he introduced many new products, led the front end of innovation and served as head of ideation. He developed the Idea Tournament process to identify and select the optimal concepts for development.

Len has significant experience as a qualitative research moderator and brainstorming facilitator. He has been moderating/facilitating groups and individual sessions for over 25 years.

Len is a frequent speaker at major business conferences on innovation, including a keynote speech at the Customer Experience Leaders Summit.

Len holds two masters degrees from Duke University (M.B.A. in Marketing and a Master’s in Economics).